Using hashtags on TikTok makes it possible for users to group videos by content, making it easier and faster for users to search for videos through hashtag keywords. Not only that, when using the hashtag TikTok for videos, you can also bring videos to the top of trending. Here is a guide to using hashtags on TikTok to trend videos most effectively.
Since its launch in 2017, TikTok has surpassed many other competitors, becoming the hottest social networking application today with more than 500 million active users per month, this number is expected to increase. If you are also using TikTok and are a content creator on the platform, then using hashtags on TikTok must not be too strange anymore. However, if you want to use hashtags on TikTok most effectively and put videos on trend, readers can refer to the instructions in the article below.
How to Use Hashtags on TikTok Effectively?
With this huge number of users, it is an opportunity for businesses to advertise their products and services. One of the
1. Why Use Hashtags on TikTok?
Hashtags are important on social media platforms including TikTok, just like
Use hashtags on TikTok to link related posts together so that users can easily access the content they are interested in and searching for.
Here are some reasons why it is recommended to use the hashtag TikTok:
1.1. Expand the reach of your content
Hashtags are the ideal solution to reach users based on their interests and the content they are interested in and searching for. This is to expand the visibility of your content, increase likes and followers of your account.
1.2. Competitor Identification
By using popular hashtags you can easily identify and spy on your competitors. This is also a way to brainstorm ideas for future videos.
1.3. Increase followers and followers
As mentioned above, using hashtags to expand your reach to other users, can help increase followers and video views in the future.
However, it should also be noted that the quality of videofq content is the most important factor, determining whether users follow your TikTok account or not.
2. How To Use Hashtags On TikTok
2.1. Search for hashtags on TikTok
Here are 3 ways to search for hashtags on TikTok:
Method 1: Analyze similar content to find related hashtags
The simplest but most time-consuming way to search for hashtags is to scroll down and browse through the contents. Of course, you have to search for content based on relevant topics and interests.
Option 2: See the hashtag your competitor is using
Another way to search for hashtags on TikTok is to follow your competitors and see the content and hashtags they use to brainstorm ideas for your content and hashtags.
Option 3: Use hashtag search engines
The last way to search for TikTok hashtags is to use hashtag search engine. On the Internet there are a bunch of free hashtag search engines that you can use to search for relevant hashtags within seconds, such as TikTokHashtags.com.
2.2. Create Your Own TikTok Hashtag
Using popular hashtags is also a solution to expand the reach of users, but creating your own hashtag will be much more effective.
First, you can create a hashtag for your marketing campaign and use that hashtag for all other assets built for the campaign. In addition, you can also easily track all campaign related content and performance on the hashtag page.
Ideally, create challenge hashtags. Challenges are always easy to go viral on TikTok.
2.3. Tips for creating hashtags on TikTok
Here are some tips for creating hashtags on TikTok:
– Each campaign should only create and focus mainly on 1 hashtag.
Hashtags must be relevant to the campaign, product, challenge, or related content.
– Use simple hashtags. The simpler the hashtag, the more users it attracts.
Use new hashtags for different content sequences and campaigns.
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